The August average daily rate at hotels increased year over
year in most global regions but declined in the Middle East and Africa,
according to STR Global.
ADR in the Americas grew 4.1 percent to $122.89, though
occupancy dropped 1.5 percent to 70.6 percent. In Rio de Janeiro, occupancy was
almost flat, rising just 0.6 percent to 64.7 percent, and ADR increased 4.9
percent in local currency. Lima, Peru, also experienced a rise in ADR, up 19.3
percent in local currency terms, but occupancy there declined to 68.5 percent,
a 13.6 percent drop from a strong August 2014. On a country level, Ecuador
recorded decreases in both rate (1.8 percent to $99.17) and occupancy (6.6
percent to 65.8 percent).
Europe’s ADR increased 6.4 percent, both in U.S. dollars (to
$135.10) and in euros (to €119.34). Occupancy grew 2.2 percent to
77.1 percent. Belgium reported increases in both ADR (5.4 percent) and
occupancy (1 percent to 71.7 percent), as demand expands to additional markets
outside Brussels and year-to-date demand growth (3.8 percent) outpaces supply
growth (0.5 percent). France, which had a weak start to the year, reported
positive performance metrics; occupancy rose 1 percent to 73.2 percent, and ADR
increased 3.2 percent. On a market level, Barcelona experienced a 1.6 percent
ADR increase but a 1.5 percent drop in occupancy to 87.7 percent.
In the Asia/Pacific region, occupancy increased 1.3 percent
to 72.7 percent, and ADR increased 1 percent to US$109.21. In South Korea, an
outbreak of Middle East Respiratory Syndrome that occurred earlier this summer continued
to impact performance, as occupancy decreased 14.4 percent to 70.1 percent and
ADR slipped 7.5 percent. Beijing, boosted by the International Association of
Athletics Federation World Championships, recorded its highest August occupancy
since 2001: 78 percent (up 2.8 percent year over year), while ADR increased 6.5
percent. In Bangkok, occupancy grew 10.4 percent to 76.3 percent, and
year-to-date demand is up 34.3 percent while year-to-date group demand rose 109.5
percent, helped by lower rates compared to alternative destinations.
August ADR in the Middle East and Africa dropped 1.6 percent
to $134.53 percent, and occupancy fell 1.1 percent to 62.9 percent. Negative
performances in both ADR and occupancy were posted by Kuwait (ADR down 6
percent; occupancy down 7.8 percent to 39.6 percent) and Oman (ADR down 6.9
percent; occupancy down 3.7 percent to 47.5 percent). On a market level, Amman,
Jordan, reported decreases in ADR (5.5 percent) and occupancy (7.1 percent to
63.4 percent). Cape Town posted a 2 percent decline in occupancy to 60 percent
but saw a 6.2 percent rise in ADR, as hotels raised rates to make up for losses
in demand (down 3.7 percent).