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Procurement

Marriott Grows Rate, Group Bookings In Q2

By Julie Sickel / July 31, 2015 / Contact Reporter
Business Travel News on X

Marriott International grew the average daily rate at its hotels by 4.4 percent year over year to $154.26 percent during the second quarter.

Group booking rates increased about 5 percent, and the company continued to reduce its corporate business volume in favor of higher-rated retail business, according to CFO Carl Berquist. Full-service group business booked during the second quarter for future stays grew 8 percent.

“Meeting planners are worried about securing availability more than negotiating hard on rate,” CEO Arne Sorenson said.

The company anticipates even better group performance during the fourth quarter, expecting revenue to grow 7 to 9 percent year over year based on current bookings.

“Our [group] booking window is lengthening, so we've got a bit more business on the books today for 2016 than we did a year ago for 2015,” Sorenson said.

Occupancy rose 0.6 percentage points year over year to 77.4 percent. In North America, it reached 78 percent, up 0.2 percentage points from last year. Revenue per available room at properties in New Orleans, Philadelphia, Chicago, Denver, San Francisco and Washington, D.C., went up, while spring flooding in San Antonio and civil unrest in Baltimore affected revenue there.

Following Marriott's recent acquisitions of Delta Hotels and Resorts and Protea Hospitality Group, Sorenson said the company's brand lineup is “reasonably complete.”

“We've got the most sets of both lifestyle and traditional brands in the industry, and they are all performing quite well with good momentum,” he said. “But we'll continue to kick all the tires that drive by.”

Delta is slated for the conversion market, and Sorenson said more than 50 properties have inquired about joining the brand in recent months.

Marriott’s net income increased 23 percent year over year to $447 million during the second quarter.

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