U.S. hotels can expect record-breaking demand but fairly weak pricing power between June and August, according to STR's summer forecast. STR predicts room demand during the three-month period will increase 2.1 percent year over year. Yet, with supply growth expected to open up 1.7 percent more rooms than last year, occupancy is projected to rise only 0.4 percent from 2015. "Average daily rate growth, while still positive, is certainly not as strong as we first expected," said STR senior vice president for lodging insights Jan Freitag. STR expects ADR will increase about 4 percent during the summer months.