Corporate rates could increase even less than
first forecast for 2017, according to Bjorn Hanson, a clinical professor for the
NYU School of Professional Studies Jonathan M. Tisch Center for Hospitality and
Tourism. Hanson has revised his previous
projection that corporate rates will increase between 3.25 percent and 4
percent, saying now that they will increase between 2.75 percent and 3.5
percent. Hanson's estimates are based on interviews with hotel industry
executives and corporate travel executives and on analysis of industry
financial data, press releases and hotel and brand websites. His revision comes
in light of slowing rate growth in the U.S. hotel industry and lackluster
RevPAR gains from hoteliers during the third quarter.