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Procurement

Delta Sees Ripe Environment for Fare Increases

By Michael B. Baker / January 12, 2017 / Contact Reporter
Business Travel News on X

Delta expects to increase fares this year amid growing corporate demand and controlled capacity, executives said during the carrier's fourth-quarter earnings call.

In Delta's most recent survey of corporate customers, 85 percent planned to maintain or increase travel spend during the first quarter, Delta president Glen Hauenstein said. After the U.S. presidential election in November, the carrier saw business demand improve and yields begin to firm up. While yield for the fourth quarter declined 2.7 percent year over year, December was the first month in two years in which yield increased year over year.

"If the economy holds out, which we're forecasting it will, and business continues to travel, which we forecast it will, the opportunity to raise fares" is significant considering the industry is offering less capacity, Hauenstein said. The opportunity to increase them on a year-over-year basis will get "better as we move throughout the year because the fares got to be so low for business travel by mid-year last year."

Fares on major business routes are down 30 to 40 percent from historical levels, so increases will be a "journey, not a race," he added.

Delta also plans to continue expansion of its no-frills Basic Economy fare this year. Today, it covers about 40 percent of Delta's domestic network, and the carrier plans to offer it across the entire domestic network by the end of this year and expand to international routes next year.

During the fourth quarter, Delta increased capacity 0.9 percent as traffic increased 0.8 percent. Load factor declined 0.1 percentage points to 85.1 percent. Delta plans to "remain conservative and keep our capacity growth in check" this year to reverse two years of unit revenue decline, Hauenstein said.

Delta's net income in the fourth quarter declined 37 percent year over year to $622 million. On Dec. 1, the airline and its pilots ratified an agreement that was retroactive to the beginning of the year, and the $475 million expense hit the books during the fourth quarter. For the full year, Delta reported a net income of $4.4 billion, down 3 percent year over year.

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