South African Airways signed up to use Travelport's Rich Content and Branding merchandizing technology,

the first African carrier to do so. Now claiming to have enlisted more than 60 airlines for Rich Content and Branding, Travelport indicated that the technology is "now in final testing and due to be launched later in the year on Travelport Smartpoint agency desktops." The technology enables airlines to control how their products and services are presented in the travel agency channel.