Rosenbluth Announces Strategy Of Simplicity

Rosenbluth International on Thursday announced its new approach to travel management, known as Simplicity. The new strategy involves the rollout of two conceptualized product lines, an overhauled Web site and a corresponding redesign of the company's marketing platform.

Simplicty's new offerings, available now to their clients, consist of E-pac, a comprehensive travel management service and technology solution for small-and midmarket companies, and RPM, a newly configured platform of services for large companies. E-pac is a bundled suite of products including booking, fulfillment and reporting tools. RPM is a more complicated line of products aimed at large companies' entire travel programs.

"We're taking the confusing world of travel management and simplifying it with our new product lines," said chairman and CEO Hal Rosenbluth. "Our goal is to add clarity to the business."