During a hybrid event on hybrid events hosted by Etc.venues and Glisser, 73 percent of more than 830 virtual attendees said that they were planning a hybrid event to take place before the end of the year.
Additional findings show that nearly one in five planners said the biggest barrier to choosing a hybrid event is a lack of experience, followed by concerns over cost (17 percent), risk of failure (17 percent), perceptions of low attendance (17 percent), confusion with technology (16 percent) and getting stakeholder buy-in (15 percent). The event included attendees from Europe, the United States and Central America.
Etc.venues is a U.K.-based event space provider with locations also in New York City. The company has recently partnered with Glisser, which specializes in meetings technology and audience engagement, and with Event.Video for filming and production for large events. Etc.venues also works with RingCentral for smaller video conferencing needs.