Data and consultancy firm Meetings Analytics will join ZS as
the global sales and marketing firm expands its capabilities. “ZS has used data
and analytics to help companies bring efficiencies to their sales and marketing
operations and other commercial activities for decades,” said ZS managing
director Chris Wright. Meetings Analytics’ “focus on data and insights is
tightly aligned with how we at ZS solve our clients’ business problems. Adding
their capabilities to our data analytics services will allow us to expand the
ways we help companies optimize spend across their organizations,” he said.