Events data insights provider InsightXM has launched
"Essentials," a package of events data analytic tools for event
planners and marketers to better understand their audiences. Some features
include a dashboard, charts and real-time data analysis.
The package also includes key metrics such as attendance, the
number of registrations, the distance registrants travelled and the number of
sessions registrants attended, InsightXM CEO Brent Pearson told BTN. "We're
trying to come up with an engagement score," he said.
InsightXM is a member of Event
Tech Tribe, a partnership of six event technology firms. The Essentials platform easily plugs into "all of the Tribe members as well as two more
data sources selected by the customer," said Pearson.