The meetings and events division of travel management
company FCM is launching a reporting and analytics tool that it says will
enhance operational functionality, deliver savings and enable informed-decision
making.
The new tool will consolidate all meetings and events data
on a single dashboard, quantifies missed savings opportunities, provides trends
and insights to guide purchasing strategies, and provide the data and proof
points to help users secure better supplier rates.
According to research by the company, 40 percent of
respondents did not have a clear view of their meetings and events budget for
this year.
“Big, small or the unknown, one thing's clear: when the
budget's blurry, planners need to get even sharper,” said Frits de Kok, EMEA
general manager, FCM Meetings & Events. “This is where our new tool comes
into play—giving customers a total oversight over budgets and spend.”
De Kok added: “The new tool serves as the foundation for a
scalable MICE strategy, moving clients from visibility to value creation.”
In addition to the new tool, FCM Meetings & Events has
integrated its offering into the FCM Platform by introducing venue sourcing and
event requests.
Global general manager of FCM Meetings & Events Simone
Seiler said, “The core version of FCM Venue Finder and the new meeting request form
are accessible to new and existing customers, and the integration provides a
centralized hub for venue selection, streamlined processes, and improved
collaboration—on top of the reporting and analytics tool.”
The new tool will initially be launched in Australia, New
Zealand and the USA, with a subsequent phased rollout beginning in the UK and
continuing in mainland Europe, Asia and Mexico.
In other recent tech developments at the travel management
company, FCM announced in June the relaunch of its proprietary
chatbot Sam, and in July it launched new software, Air
Contract Intelligence, to analyze customers’ airline contracts.