Event Tech Tribe—a
collaboration between integration-minded, cloud-based meetings and event
technology firms Hubb, Glisser, Swoogo and TRC—has added a member, InsightXM.
The collaborators joined forces late last year to provide self-described
"best-in-craft" event technologies that work well together. The
InsightXM addition brings the existing registration, event management, onsite
attendee tracking and audience engagement tools together from a data standpoint
to provide meetings analytics power for the group. InsightXM will formally
launch in October. While the collaborators position themselves as an
alternative to traditional meetings technology platforms, the group does not
include a sourcing platform.