BCD M&E to Acquire Grass Roots Meetings & Events

BCD Meetings & Events has signed an agreement to acquire U.K.-based Grass Roots Meetings & Events from Blackhawk Network Holdings. Grassroots Meetings & Events is a division of Grass Roots Group Holdings It specializes in strategic meetings management and attendee management. The acquisition will bring 220 employees to BCD M&E, with local expertise in the U.K., Germany, U.S., Switzerland and Singapore. Grass Roots Meetings & Events manages over £150 million in meeting spend. The company works with three of the Big Four professional services firms, nine of the top 15 investment banks and many other global organizations.

Grass Roots Group Holdings was acquired by Blackhawk Network in 2016. Blackhawk announced in March 2017 its intention to sell the Grass Roots Meetings & Events division. Blackhawk Network will retain ownership of the parent company. BCD M&E did not reveal terms of the acquisition nor expectations of when the deal will close.