Global corporate travel alliance Hickory Global Partners has added the ability to book live events and experiences through an integration with Tickitto, the alliance announced.
Tickitto, launched in 2018, provides an API through which users can source, price and sell tickets to sporting events, concerts, theatrical events and other experiences. Global travel distributor and host agency InteleTravel, which acquired Hickory in 2023, acquired the U.K.-based platform last year and recently launched it in the United States.
With the integration into Hickory, travel management companies, corporate travel departments and corporate direct members will be able to access the ticketing services, with members earning an 8 percent commission on purchases. Hickory president and managing partner Chris Dane said that will help members meet a growing demand for business trips that can be extended to include a leisure element.
"This isn’t just about adding tickets. It’s about unlocking a new layer of value in business travel," Dane said in a statement. "By enabling Hickory members to package events into business trips, we’re helping them drive incremental revenue while strengthening client loyalty."