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Management

FCM Hires Former BTN Exec Straub to Lead Global Sales

By Michael B. Baker / May 01, 2024 / Contact Reporter
Business Travel News on X
FCM global head of sales Lindsay Straub
FCM global head of sales Lindsay Straub

Former BTN Group VP of sales Lindsay Straub has joined FCM as its global head of sales, the travel management company announced.

With the appointment, which is effective immediately, Straub will work with FCM regional sales leaders around the world to drive customer growth while working on strategies to optimize sales with FCM, according to the company. She is based in New York and reports to FCM global managing director Marcus Eklund.

Straub is replacing London-based Alex Armstrong, who last year was promoted to FCM's global SVP of commercial strategy, a spokesperson said.

FCM said it currently is experiencing "exponential growth" and is building marketshare. "Straub will look to step in and capitalize on this recent momentum to spearhead additional growth and set the business up for even more success going forward," Eklund said in a statement.

Straub was a part of the BTN Group from February 2013 until last month, and she led planning and execution of several of the group's events, helped launched new digital and content products and played a pivotal role in BTN's expansion into the UK, Europe and Asia.

Additionally, FCM parent company Flight Centre Travel Group's SME-focused Corporate Traveler this week announced that it has hired Kimberly Sweeney as VP of marketing in the U.S. Sweeney, who most recently was an SVP at global technology company Markaaz, will be leading the TMC's marketing strategies and also work on such initiatives as increasing adoption of Corporate Traveler's online booking platform Melon. Sweeney also will be based in New York and report to Corporate Traveler USA president John Van den Heuvel and Corporate Traveler SVP of global marketing Claire Harrington.

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