Accor and China-based hospitality giant H World Group will connect their loyalty programs and direct booking platforms across China, Europe and the Middle East, the companies announced this week.
The long-term alliance will bring together more than 310 million H Rewards members and nearly 120 million ALL Accor members, giving them access via direct-booking channels to a combined 2 million rooms globally, as well as reciprocal status recognition, member rates, points and property-level benefits.
The partnership will roll out in phases throughout 2026. Each program will continue to operate independently, with each platform maintaining its own identity and value proposition, according to a joint release.
The two hospitality companies first formed an alliance in 2014 and in 2016 H World became the master franchisee of Mercure, Ibis and Ibis Styles in Greater China, and co-development partner for Grand Mercure and Novotel hotels.