Hyatt Hotels Corp. has followed up on plans stated in October to create a dedicated lifestyle division, bringing together the lifestyle brands of Hyatt and the former Two Roads Hospitality, which Hyatt acquired in late 2018. Andaz, Alila, Hyatt Centric, Joie de Vivre, Thompson Hotels and Tommie comprise the division. Heading up the lifestyle operations is Frederic Flageat-Simon, former CEO of Two Roads Hospitality Asia, who will continue the integration of the Two Roads brands into the Hyatt portfolio. He will be based in Chicago and report to Hyatt Americas group president Pete Sears. VP of global brands Heather Geisler, who previously oversaw all full-service brands, now will focus on the luxury and lifestyle divisions, driving awareness for the following:
Boundless Portfolio
All are part of the lifestyle division.
- Andaz
- Alila
- Hyatt Centric
- Thompson Hotels
- Tommie
Independent Collections Portfolio
Joie de Vivre is part of the lifestyle division.
- Joie de Vivre
- Destination Hotels
- The Unbound Collection by Hyatt
Timeless Portfolio
These form the luxury division.