Traveldoo has launched a hotel-booking app and intends to
introduce a full series of native T&E apps.
Traveldoo chief product officer Daniel Fitzgerald said the
Expedia-owned T&E company decided to start with a hotel app because it's
one of the worst areas for leakage for corporate programs. "We wanted to
go right after the hardest thing and try to put a mobile app on people's phones
that's an equivalent experience of Booking.com," Fitzgerald told BTN, "but with all the controls and
duty of care you get with a corporate tool."
The app offers the same capabilities as an online booking
tool like hotel results sorted by corporate preference, corporate rates that
are highlighted and a straightforward approval process. Fitzgerald said
launching a native app rather than a mobile responsive-site was important to
Traveldoo because the user experience of an app compares more with the consumer
apps travelers are already using outside their corporate programs.
"We're making mobile better; we're pushing hard to set
the bar where it's causing a problem, and we're leveraging our ownership
structure," Fitzgerald said. "We have access to all the Expedia data
analysis, their behavior data, their product expertise, all of the [comparable
intelligence] they do on everything that's working out there. They have a
testing approach where they just try thousands and thousands of combinations
and different ways to book travel and then just repeatedly and endlessly pick
the good ones and go forward."
In a recent interview with The Beat, Expedia CEO Dara Khosrowshahi said
even though Traveldoo is a European product, it hopes to expand its global
presence.
The Traveldoo hotel app is available on the
Apple app store.