STR: U.S. Hotel Occupancy, ADR Up In November

The average daily rate at U.S. hotels in November increased 3.2 percent year over year to $115.44, according to STR. Occupancy increased 1.1 percent to 59.4 percent. Among the top 25 markets, San Francisco reported the largest ADR increase, up 11.5 percent to $212.90. Tampa/St. Petersburg, Fla., saw the largest occupancy increase, up 9 percent to 65.9 percent. New Orleans experienced the largest drops in both ADR, down 7.4 percent to $144.27, and occupancy, down 7.1 percent to 65.9 percent.