Rosewood Hotel Group has launched a Covid-19 relief initiative that includes a brandwide associate fund and property-level donations of rooms and meals to essential workers. Initial pledges to the fund include $2 million "from the Group's corporate executives, inclusive of salary contributions and a commitment from the company to match all employee cash contributions to the fund," as well as free accommodation for some essential workers in Wuhan and Guiyang, China. The Rosewood Raise effort will continue after the pandemic ends, according to the company.