The outlook for the North American hotel
industry is looking up for the fourth quarter, according to TravelClick.
Overall bookings for those three months are up 3.8 percent from this same time
last year, and average daily rate is up 1 percent. "Over the past 60 days,
there has been a noticeable increase in advance reservation pace, lasting well
into 2018," said TravelClick senior industry analyst John Hach. "This
uptick is welcomed news for hoteliers who have endured inconsistency throughout
most of 2017." Fourth-quarter bookings for the business transient segment
are up 0.9 percent, and ADR is up 2.3 percent. For the group segment, bookings
are up 3.6 percent and ADR is up 2.7 percent. The September North American
Hospitality Review looks at group sales commitments and individual reservations
in the 25 major North American markets for hotel stays booked by Sept. 1 for September
2017 to August 2018.
Related: What TravelClick Data Said Before Q3