Hyatt Takes Centric Brand Global

Hyatt Hotels Corp. plans to expand its Hyatt Centric brand beyond the United States, opening a property in Montevideo, Uruguay, in mid-2016. The one-year-old upper-upscale lifestyle brand is geared toward Millennial travelers and focuses on locally curated amenities and experiences. A second international property is slated to open in early 2018 in the trendy Ginza district of Tokyo. Two Hyatt Centric properties opened in 2015, one in Chicago’s Loop district, and another in Miami's South Beach, and three Hyatt-branded hotels—in Long Beach, Calif.; Park City, Utah; and The Woodlands, Texas—will convert to the Hyatt Centric flag in 2016.