Hyatt Launches Soft Brand The Unbound Collection

Hyatt Hotels Corp. has launched The Unbound Collection by Hyatt, a soft brand comprised of what the company calls "unique and independent stay experiences." The brand portfolio will be made up of new and existing upper-upscale and luxury properties that will maintain their own brand identities but also benefit from Hyatt's operational and marketing resources and guest loyalty program. Hotels already brought into the collection include The Driskill Hotel in Austin; Hôtel du Louvre in Paris; Carmelo Resort & Spa in Carmelo, Uruguay; and Coco Palms Resort in Kauai, Hawaii.