Hyatt Hotels Corp. is transitioning three of its
Hyatt-branded properties to its Hyatt Centric lifestyle brand. It renamed the Hyatt
Centric French Quarter New Orleans on Sept. 1. The Hyatt Times Square New York will
rebrand in late October and the Hyatt Key West Resort & Spa in early
November. Both the Hyatt namesake brand and Hyatt Centric operate in the
upper-upscale segment. Launched
in 2015, Hyatt Centric's existing portfolio consists of eight properties in
such markets as San Francisco, Chicago, Miami and Houston.