Hilton has named David Marr SVP and global head of full-service brands. Marr most recently served as SVP and a global brand leader at Starwood Hotels and Resorts, where he oversaw both the Tribute Portfolio and Sheraton Hotels & Resorts. He will report to EVP of global brands, marketing and loyalty Jim Holthouser and will oversee Hilton’s full-service brands, including Hilton Hotels & Resorts, Curio, DoubleTree and Tapestry Collection.