Business transient and group bookings for the next 12 months
at North American hotels are up from this same time last year, according to
TravelClick. Business transient bookings are up 1.4 percent and average daily
rate for the segment is up 2.8 percent. Group bookings are up 0.4 percent from
last year, and ADR is up 2.8 percent. TravelClick senior industry analyst John
Hach called the pickup in bookings for both business and leisure heading into
the spring travel season “very encouraging news for hoteliers.” Looking to the
second quarter, Hach said, rates and occupancy are “continuing to hold steady
for now.” Group bookings for the second quarter are up 1.7 percent, and average
rates are up 3.3 percent. For the business transient segment, ADR is up 3.1
percent, but bookings are down 0.2 percent. The March North American
Hospitality Review looks at group sales commitments and individual reservations
in the 25 major North American markets for hotel stays booked by March 1 for March
2018 to February 2019.