Associated Luxury Hotels International continues to
expand and refresh its executive team naming Ashly Balding as the
organization's chief strategy officer. Balding is a 16-year ALHI veteran, twice
named "Sales Executive of the Year" and holds the company's record
for highest sales in a single year. In her new role, Balding will oversee
member communication, marketing, sales strategy and strategic business
development. ALHI president and CEO Mike Dominguez, who began his tenure at ALHI
on Monday after leading sales at MGM Resorts International for seven years,
positioned Balding as the right person to make the unique sales and marketing
organization more "nimble and member focused." He added, "[Balding's]
knowledge and understanding of our organization, including its history, coupled
with her long-standing relationships with our members and customers, make [her]
the ideal person to help us align ALHI’s strategy with our member needs and
ensure our future success.”