The average daily rate at U.S. hotels in October increased 4.6 percent year over year to $118.87

as demand continues to shatter records, according to STR. U.S. hotel occupancy in October increased 5.3 percent to 68 percent, and demand increased 6.3 percent, the largest monthly growth since December 2010, according to STR senior vice president of strategic development Jan Freitag. Hotels during the month sold 104 million room nights and revenue per available room increased 10.1 percent, both October records, he added. Average daily rate increased in all top 25 markets, most strongly in Nashville (13.9 percent to $126.34), Denver (12.4 percent to $123.03) and San Francisco (12.3 percent to $244.24).