The average daily rate at U.S. hotels in January increased 4.3 percent year over year to $113.32,

according to STR. Occupancy was 54.4 percent, up 4.2 percent from the same period in 2014. Of the top 25 markets in the country, Phoenix experienced the largest increase in both ADR, which jumped 28.2 percent to $159.17, and occupancy, which grew 10.8 percent to 70.4 percent. New York had the largest ADR decrease, dropping 8.6 percent to $190.16, while Philadelphia had the largest occupancy decrease, falling 10.6 percent to 50.9 percent. STR vice president of strategic development Jan Freitag attributed New York's decline to heightened figures in January 2014 from Super Bowl XLVIII and credited Phoenix's bump to Super Bowl XLIX.