Procurement
The average daily rate at U.S. hotels in December increased 4.3 percent year over year to $113.42,
according to STR. Occupancy increased 4.8 percent to 52.6 percent, the highest occupancy in STR's recorded history, according to STR vice president of strategic development Jan Freitag. Of the top 25 markets in the country, the largest ADR growth was in San Francisco (21.5 percent to $194.94) and Nashville (10.4 percent to $112.36). The largest ADR drop was in New Orleans (down 4.8 percent to $136.11).