, the company said during its investor day presentation this week. The
sales clusters provide a single point of contact for buyersacross all Starwood properties in a given area instead of a sales force at each hotel, said Starwood North America division president Denise Coll. Starwood has implemented the structure in San Diego, Toronto and Boston in the past few years, and plans to add New York, San Francisco, Chicago and Phoenix/Scottsdale in 2011, Coll said.