The average daily hotel rate for October increased in the Americas but declined in all other global regions, at least in U.S. dollar terms, according to STR Global.
October ADR increased 4.1 percent year over year to $119.50 in the Americas, coupled with a 5 percent increase in occupancy to 67.7 percent. The region's largest ADR increases for the month included San Francisco (12.3 percent to $244.24) and Mexico City (11.8 percent to $145.56). The largest decrease was in Rio de Janeiro (down 12.1 percent to $189.66).
In Europe, ADR declined 4.2 percent year over year to $139.23 in October, although the decline was a function of the exchange rate between the euro and the U.S. dollar. Measured in euros, Europe's ADR increased 4.5 percent to €110.42 and was the highest October rate the region has seen in 10 years, according to STR Global managing director Elizabeth Winkle. Several markets had particularly high ADR increases measured in euros: Geneva (14.6 percent to €243.28); Manchester, U.K. (12.9 percent to €94.32); Lisbon (12 percent to €97.86); Amsterdam (11.1 percent to €161.27); Paris (10.8 percent to €295.21); Budapest (10.4 percent to €75.37); and Edinburgh (10.2 percent to €99.14). ADR dropped 21.7 percent to €110.89 in Moscow, the largest decrease in the region.
Both ADR (down 3.6 percent to $117.54) and occupancy (down 0.6 percent to 72 percent) in October declined in the Asia/Pacific region. Occupancies remain high, however, in the Australia/Oceania region and Japan, according to Winkle. Measured in U.S. dollars, Osaka had the region's largest ADR increase (6.9 percent to $121.96), and the largest decreases were in Bali (down 16.8 percent to $130.62) and Delhi (down 12.8 percent to $110.22).
ADR in the Middle East/Africa region declined 2.4 percent year over year to $182.34 in October, but occupancy increased 7.2 percent to 67.6 percent, according to STR Global. Occupancy growth in Egypt and Lebanon helped drive that figure, while exchange rate issues in South Africa "created the largest drag on ADR," Winkle said. The region's largest ADR increases were in Cairo (16.7 percent to $116.24) and Jeddah, Saudi Arabia (12.5 percent to $270.58); the largest decrease was in Abu Dhabi (down 9.2 percent to $154.75).