The average daily
hotel rate in March declined year over year in most regions but increased in
the Americas, according to STR Global.
ADR in the Americas increased 4.1 percent to
$122.35, and occupancy increased 2.2 percent to 66.6 percent. San Francisco/San
Mateo showed the largest percentage ADR increase in the region, up 13.5 percent
to $210.50. The largest decline occurred in Rio de Janeiro, 33.5 percent to
$160.89. São Paulo posted the largest occupancy increase for the region, 11.1
percent to 69.2 percent, while Buenos Aires reported the largest decrease, down
7.1 percent to 59.4 percent.
In Europe, March ADR declined 14.6 percent in
U.S. dollars to $116.69 but increased 8.2 percent in euros to €107.54. The
largest percentage ADR increases in euros were in Barcelona (44 percent to
€148.55) and Tel Aviv (27.3 percent to €210.12). The largest percentage ADR
decreases occurred in Moscow (22.2 percent to €95.49) and St. Petersburg (14.4
percent to €55.31). Occupancy in Europe rose 3.2 percent to 66.5 percent.
Copenhagen led five markets in double-digit percentage occupancy increases, up
12.5 percent to 70.9 percent, while Moscow experienced the largest decrease, 6.7
percent to 55.8 percent.
March ADR in the Asia/Pacific region dropped
5.9 percent year over year to $111.16. Occupancy also decreased, 0.3 percent to
68.7 percent. In local currency, Osaka, Japan, reported the largest percentage
ADR increase, 23.5 percent, followed by Auckland, New Zealand's 23 percent.
Seoul experienced the largest ADR decrease, 11.4 percent. The most significant
occupancy increase in the region was in Bangkok (42.9 percent to 78.6 percent),
while the largest decreases were in Jakarta (12.4 percent to 61 percent) and Bali
(10.7 percent to 52.7 percent).
The Middle East/Africa region experienced an ADR decrease of 2.3 percent to $171.82. Occupancy increased 3.2 percent to 68.7 percent. The region's largest percentage ADR increases were in Doha, Qatar (11.4 percent to $207.22), and Manama, Bahrain (9.6 percent to $219.69). Muscat, Oman, posted the largest ADR drop, 9.2 percent to $228.06. Cairo experienced the largest occupancy increase, 38.2 percent to 51.6 percent, while Amman, Jordan, saw the largest drop, 18 percent to 54.6 percent.