The average daily hotel rate in February increased year over
year in the Americas, the Middle East and Africa but declined in other regions,
according to STR Global.
ADR in the Americas increased 3.9 percent to $118.66, and
occupancy increased 2.8 percent to 62.3 percent. The largest percentage ADR
increase in the region was in Miami, up 11.4 percent to $259.07. The most
significant percentage declines were in São Paulo, where ADR dropped 19.4 percent to $114.70 and
occupancy fell 13.1 percent to 54.3 percent.
In Europe, February ADR declined 13.2 percent in U.S.
dollars to $115.67 but increased 5.9 percent in euro to €103.19. The largest
percentage ADR increases in euro were in Manchester, England (24.9 percent to
€99.72), and Tel Aviv (23.2 percent to €186.18). The largest percentage ADR
decreases were in Barcelona (29.6 percent to €98.79) and Moscow (28.4 percent
to €90.29). Occupancy in Europe increased 3.1 percent to 62.6 percent, though multiple
markets recorded double-digit increases, led by Vilnius, Lithuania (21.5
percent to 49.4 percent), and Warsaw (17.5 percent to 69.1 percent). Moscow
experienced the largest percentage occupancy decrease (5.7 percent to 58.2
percent).
The Asia/Pacific region experienced 3.6 percent drops in ADR
(to $117.64) and occupancy (to 64.6 percent). STR Global managing director Elizabeth
Winkle said Chinese New Year celebrations impacted hotel performance as February
demand declined 4.7 percent in Chinese cities.
Osaka, Japan, reported the largest percentage ADR increase,
up 25.9 percent, while Delhi, India (down 7.4 percent), and Hong Kong (down 7.2
percent) recorded the largest decreases. The most significant occupancy
increase in the region was in Bangkok (53.8 percent to 86 percent), while the
largest occupancy decreases were in Kuala Lampur, Malaysia (22.4 percent to
59.6 percent), and Jakarta, Indonesia (21.6 percent to 54.9 percent).
February ADR in the Middle East/Africa region increased 1.5 percent year over year to $176.64, while occupancy declined 0.2 percent to 67.2 percent. The region's largest percentage ADR increases were in Abu Dhabi (27.4 percent to $187.63) and Doha, Qatar (10.8 percent to $202.47). Markets with more than 20 percent occupancy growth in January included Cairo (39.7 percent to 51.2 percent) and Beirut (24.7 percent to 49.3 percent). The largest occupancy decrease was in Lagos, Nigeria (21.2 percent to 50 percent).