InterContinental Hotels Group announced a push for "preferred business accounts" in the Asia-Pacific region to adopt dynamic pricing

, which it said provides an "alternative" to annually negotiated rates. "Put simply, this model will help travel managers reduce costs when staying at our hotels. It also provides greater booking flexibility by offering greater access to each hotel's full room inventory, and removing any blackout dates that may be built into contracted RFP rates,” according to Gary Rosen, vice president of sales and marketing, IHG Asia Pacific. Noting that annually negotiated rates cannot respond to "unexpected market conditions," IHG said the appeal of a dynamic pricing model has "grown" among corporate travel buyers.