Hyatt Hotels Corporation announced its new, full-service lifestyle brand, Hyatt Centric.

Each Hyatt Centric location will be designed to reflect its metropolitan surroundings and will offer services that cater to what Hyatt calls the "Modern Explorer." "Modern Explorers are truly a savvy, curious group," said Kristine Rose, vice president of brands at Hyatt. "Their expectations are simple, but their standards are high and they want their experience to be intuitive and smart. They want options and all the must-haves from a full-service hotel but without any fuss or complications." Fifteen Hyatt Centric locations will open this summer in cities including New York, Paris, Atlanta, Chicago and Miami. This is the sixth brand introduced by Hyatt since 2006.