AccorHotels named Christophe Alaux as CEO of hotel services of North America, Central America and the Caribbean,

the company announced Tuesday. Alaux immediately replaces 42-year Accor veteran Roland de Bonadona and will identify and pursue growth opportunities, according to the company. He joined AccorHotels as COO of hospitality in France in 2008 and most recently served as CEO of hotel services for France and oversaw the Mercure and MGallery brands throughout Europe.