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GBTA: CBP's Social Media ESTA Requirement Too Broad

By Chris Davis / February 06, 2026 / Contact Reporter
Business Travel News on X

The Global Business Travel Association called upon the U.S. government to scrap a plan to require inbound U.S. travelers to submit five years of social media identifiers through the Electronic System for Travel Authorization, according to a letter the association released Friday.

In the letter to the U.S. Customs and Border Protection Bureau, GBTA president and CEO Suzanne Neufang said CBP in its proposed changes to ESTA "should adopt a balanced approach that limits data collection to fields with demonstrable security utility and avoids unnecessary requirements such as social media and biometric data unless narrowly justified."

GBTA submitted the letter in the comment period for CBP's proposed changes to ESTA, the system that assesses eligibility to enter the United States from countries covered by the Visa Waiver Program. CBP in December published proposed changes to ESTA that would require such inbound travelers to submit five years of social media history up front, along with up to five years of prior telephone numbers and addresses, IP addresses and broadly expanded information about immediate family members.

RELATED: CBP Proposes Five Years of Social Media Identifiers for ESTA Requirements

GBTA in the letter raised concerns not only about the data proposed to be collected but also the manner of collection, as CBP proposes phasing out current ESTA website forms in favor of a fully mobile app-based protocol.

"While GBTA supports DHS and CBP’s efforts to enhance border security and improve the traveler experience, we are concerned that certain expanded data collection requirements may create unintended operational and economic impacts for managed corporate travel programs," Neufang wrote.

GBTA said it urged "caution, because applying these changes and proposed changes to business travelers could create additional hurdles and burdens for travelers wishing to conduct face-to-face business within the United States from abroad, and for U.S. firms and other entities seeking to bring non-U.S. employees, partners and others to meetings they’re conducting in the U.S."

Neufang in the letter specifically cited the potential of the would-be new requirement to violate the EU General Data Protection Regulation and said the stricter entry requirement could lead to "potential losses in the billions in travel-related revenue. ... Many EU business travelers may refuse to provide such information, viewing it as incompatible with GDPR and personal privacy norms, thereby forgoing a trip."

Neufang's letter echoes comments by U.S. Travel Association president and CEO Geoff Freeman, who in a December interview with BTN said the proposed changes "could be a deterrent to travel to the United States."

Additionally, the switch to a mobile-only platform would serve as an additional barrier to business travelers whose organizations would not support such protocols, according to GBTA

GBTA cited its January poll of buyers and suppliers, 64 percent of whom indicated they thought the requirements would make business travelers less willing to travel to the United States. 

"GBTA urges CBP to adopt a balanced approach that strengthens security without imposing disproportionate burdens or creating conflicts with international data protection laws," Neufang wrote.

The comment period for the ESTA proposal is scheduled to end Feb. 9.

RELATED: GBTA Survey: Costs, Entry Concerns Top Buyers' Worries

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