Booking and expense tool Serko has formed a hotel
content partnership with Gullivers Travel Associates that will grow Serko into
"one of the single largest hotel metasearch platforms for corporate
programs," according to the company. The deal provides Serko corporate customers
access to "tens of thousands" of GTA's hotel suppliers and enables
them to book both their own negotiated rates and GTA's discounted rates. Travelers
can book via corporate online booking tool Serko Online, a self-service platform
for small businesses called serko.travel or an impending premium, chatbot
platform called Zeno. Serko struck a similar content deal
with HRS earlier this year.