Amadeus and Sabre will distribute Routehappy Rich Content,
which includes information on common amenities like Wi-Fi and extra legroom;
"universal ticket attributes," meaning the baggage fees and other
benefits and restrictions associated with fares; and "universal product
attributes," meaning photos, videos and descriptive content to illustrate
airline offerings. Sabre and Amadeus had what ATPCO EVP of retailing and
Routehappy founder Robert Albert called "starter agreements" for
Routehappy content, but the new agreements are for "full rich
content," he said.