Routehappy and Dublin-based OpenJaw are
integrating their airline merchandising platforms, a move the companies said
should spur airlines' adoption of the International Air Transport Association's
New Distribution Capability standards. Coming "at the request of mutual
airline customers," the single platform will be available this year, they
announced. The merged platform will combine Routehappy Hub's rich content like
descriptive text, photos, videos and virtual tours with t-Retail's NDC-standard
platform. Airline customers of one platform will be able to incorporate
features of the other. OpenJaw airline customers include British Airways, Cathay
Pacific, Iberia and Hainan Airlines. Cathay also works with Routehappy, as do Air
Canada, Delta and United.