Amadeus in the first quarter of 2025 will begin distributing Saudi Arabian flag carrier Saudia's New Distribution Capability content, the global distribution system provider announced Monday, allowing the carrier to offer dynamically priced fares and "hyper-personalization capabilities" through Amadeus. Saudia has an existing relationship with Amadeus, as it uses the technology company's Altea passenger services system and is one of the first customers of Amadeus' Nevio offer-order system.