Ethiopian Airlines has adopted Accelya's FLX Select product to offer the carrier's New Distribution Capability content, the airline software company announced Tuesday. The adoption "marks a pivotal step in delivering a more personalized global travel experience," Ethiopian Airlines group VP of marketing Rahel Assefa said in a statement. FLX Select is part of Accelya's modular FLX One platform, which also enables airlines to manage offer, order, settle and deliver processes, according to the company.