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Airfare publishing firm ATPCO has acquired
airline shopping data provider Routehappy. The acquisition is ATPCO's first in
its over 50-year history, president and CEO Rolf Purzer said. The companies
began a partnership last April to enable airlines and distributors to align
ATPCO's fare and ancillary data with Routehappy's merchandising content. "We
learned a lot from each other and learned that it would be strategic not just
to align but to be considered one company," Purzer said. "It's a
super fit for our vision to deal with all airline content and our quest to be a
more agile company. Closer together, we can be more efficient and bring
products to market more quickly." The New York-based Routehappy will
operate as a fully owned subsidiary of ATPCO and keep its staff, including
founder and CEO Robert Albert. It also will continue to expand, Albert said.
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