, according to a column on
Hospitality Net by hotel marketing consultant Neil Salerno. Noting that the growth of the Internet "really complicated the corporate rate negotiation process," Salerno advocated greater emphasis on such amenities as high-speed Internet access and free long-distance calls. "Find those things that are important to that company and use them to lock-in their business," he wrote. "Provide a link on your site to their company Web site directly from their page on your site."