About 8 percent of the North American rental car fleet was affected by Toyota's recalls since late January, according to Advito

. Temporary fleet shortages occurred when 104,000 vehicles were pulled off rental lots operated by "Hertz, Enterprise, Avis, Budget, National and Alamo in the month following the massive recall," the BCD Travel consultancy wrote in its updated 2010 industry forecast. The temporary disappearance of Toyota's Prius hybrid "may have had a particular impact on clients seeking to integrate a green element in their rental car program."