. The Massivegood project "will allow travelers to give a 'micro-contribution' ($2) every time they purchase travel services, which will go towards fighting HIV/AIDS, malaria and tuberculosis in developing countries," according to a Millennium Foundation statement. Participants include World Health Organization-hosted
Unitaid; the World Travel and Tourism Council; global distribution system providers Amadeus IT Group, Sabre Holdings and Travelport; travel management companies American Express Business Travel and Carlson Wagonlit Travel; online travel agent Opodo; and other entities. "Corporations might decide to participate themselves or ask to participate with a matching fund from their traveler, or they might decide to put a cap and to say we will participate all the way up to that amount. We have modeled a series of hypotheses," according to American Express Global Travel Services president Charles Petruccelli, speaking at The Beat
Live. "We have committed to Millennium that we are going to go and meet with everyone of our clients with the opportunity to be a part of that."