BTN Hotel Survey Report 2024

Hilton Hotels earned a close victory over a crowded field of traditional hotel brands in BTN's annual survey of corporate travel buyers. Hilton rode high marks across the board to the top in a race that saw four major hotel brands in tight competition to prevail in nearly every criteria BTN measured. Hilton also took the top ranking among extended-stay hotel brands, led by its Home2Suites and Homewood Suites brands.

Read the full BTN 2024 Hotel Brand Survey & Report to find out how the hotel brands stacked up in this year’s rankings. Plus, BTN’s data and analysis of buyers’ negotiation strategies and hotel program structures going into 2025.

Buyers Look to Assuage Expected Rate HikesBy Chris Davis

While hoteliers and analysts alike have offered some signals that the stout overall hotel demand landscape may be beginning to soften, particularly among domestic leisure travelers,... KEEP READING

Hilton Triumphs in BTN Traditional-Brand Hotel SurveyBy Chris Davis

Hilton Worldwide earns a close victory over a crowded field in BTN's annual survey of corporate travel buyers, riding high marks across the board to the top.... KEEP READING

Hilton Tops Extended-Stay FieldBy Chris Davis

Hilton's Home2 Suites and Homewood Suites brands led the company to victory in several criteria, and they'll soon be joined by a third brand: LivSmart Studios.... KEEP READING

Methodology

Business Travel News surveyed 249 qualified corporate travel buyers online between June 26 and Sept. 5 through the Credspark platform. Qualified buyers worked for organizations with at least $1 million in estimated 2024 travel spending. Respondents were asked to select the hotel companies with which their organizations had negotiated corporate business or had significant room night volume in the past 12 months, and then were invited to rate those companies on several criteria. For the travel manager sentiment survey and hotel program projections for 2025, there were no restrictions on spend volume. Removing the restrictions increased respondents for that section to 299.