White Papers & Case Studies

Keys to a Successful Internal Event Strategy
Keys to a Successful Internal Event Strategy

Few corporate communications methods are as versatile in engaging employees as an internal meeting, and fewer still are as effective in aligning employees with corporate goals and objectives. Whether for 10 or 10,000 employees and partners, internal meetings can help motivate and reward attendees, train them for more demanding roles, learn and understand management strategy and increase their loyalty to the organization. But ensuring those goals are reached requires careful attention to the planning and execution of meetings. This white paper is designed to help demonstrate the value of internal meetings and illustrate the direct relationship between developing a comprehensive management strategy, executing events successfully, and improving performance.... Keep Reading

Meeting Metrics that Matter
Meeting Metrics that Matter

Whatever the impetus for program development, one constant of a successful meetings initiative is the measurement of how effective meetings and events are at meetings those goals. Since those goals can vary widely among organizations, so too can the metrics used to measure whether a eetings program is successful in meeting them.

This paper will examine some potential metrics organizations are using to help determine how well their meetings are delivering a return on their investment, managing risk or delivering a return on the attendee experience in the form of increased sales, brand awareness or other benefits.

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Strategic Meetings Management + Marketing: Getting All the Pieces to Align
Strategic Meetings Management + Marketing: Getting All the Pieces to Align

While strategic meetings management programs typically roll out in corporations to improve procurement and savings, often they operate outside marketing. A recent study conducted by Cvent on SMM program and marketing best practices found that while 80 percent of travel managers/SMM program leaders said it’s "very valuable" to collaborate with marketing, less than 50 percent said they often work with marketing. A closer look at the goals of SMM and marketing can reveal more commonality than differences. Whether such teams should operate under the same umbrella, or simply align processes and practices, there are benefits to gain, as highlighted in this white paper. But stakeholders must understand the goals, language and overall objectives of both functions.

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Leveraging Transient and Meetings Spend
Leveraging Transient and Meetings Spend

Leveraging supplier relationships for travel and meetings—whether for hotel, air, ground transportation or other combined needs--can result in more favorable contracts for both travel and at least some meetings, buyers and consultants report. And, claim some industry veterans who are enjoying such benefits, the process can be attained—with the right processes and executive support—more quickly than ever before. This paper will highlight the potential benefits of combining meetings and transient travel volume, the approaches that some have taken and provide a few warnings of the road hazards to avoid along the way. While some initially began attempts to leverage meetings with business travel spending a decade or more ago, they are encouraged by the speed with which newer efforts have achieved success.

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Data Is Key To Omnichannel Managed Travel Vision
Data Is Key To Omnichannel Managed Travel Vision

Data is the key to consulting firm ZS Associates’ bold experiment to shift its managed travel program to an omnichannel approach that allows travelers the choice to book directly with their preferred airline supplier, wherever they can find the best hotel rates, or through the company’s designated travel management company.

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The Beat Research: TMC Structure, Sourcing, Satisfaction
The Beat Research: TMC Structure, Sourcing, Satisfaction

For a new research report, The Beat surveyed travel managers to untangle the inner workings of one of the most critical, and perhaps complicated, relationships in corporate travel: that between travel buyers and their travel management companies. TMCs take on various roles for organizations: transaction enabler, policy developer, compliance enforcer, savings optimizer, technology implementer and data provider, among many others. Explore the findings to learn how TMCs and buyers structure their commercial relationships, how frequently buyers source TMC partners and just how satisfied buyers are with TMCs.... Download Now!

Executive Stakeholders in Managed Travel Grapple with  Multiple Concerns and Potential Threats
Executive Stakeholders in Managed Travel Grapple with Multiple Concerns and Potential Threats

Executive-level stakeholders in managed travel programs are grappling with multiple concerns about their internal company programs while keeping a watchful eye on a wide variety of outside developments that could impede domestic and international business travel in the next 12 months.
Among four key stakeholder groups—including C-suite, finance, procurement and HR executives—the majority are receiving all the reports and data sets they need to fulfill their responsibilities, and most are fully satisfied with their involvement in, and impact on, their managed travel programs.
Those are highlights of an online survey of more than 200 company executives conducted in October 2019 by BTN Group Content Solutions as part of an Executive Stakeholder View of Corporate Travel study, sponsored by SAP Concur.

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