Business travel technology is entering a new phase. Agentic AI has the potential to move beyond search and booking to deliver more personalized, contextual and proactive support for travelers and managed travel programs. But before travel managers can embrace that future, they need to understand what these tools can do, where the risks remain and what it will take to build trust.
This 45-minutes webinar, with content sponsored and developed by Serko, will explore the next evolution of AI in managed travel through the lens of Serko.ai, a new AI-powered travel assistant designed to reduce friction across the trip experience. The conversation will examine why delegation to AI feels different from traditional automation, how trust can be built through transparency and control, and what travel managers should ask as they evaluate whether agentic AI is ready for their programs.
Attendees will learn:- How agentic AI differs from traditional online booking and travel management tools
- Why trust is the central barrier to adoption, and what helps close that gap
- How AI-powered assistance could support travelers across planning, booking, changes and disruption
- What safeguards travel managers should look for around policy, data, control and accountability
- How to think about pilots, adoption and the future role of AI in managed travel